Whiskey tasting, the Mercantile

Eight pours, forty seated guests, and a script I wrote myself.

Hospitality

Client: Gallow and Reed
Where: Chicago, the Mercantile
When: July 2025
Booked for: Private tasting, hosting

A private tasting for a distillery's Chicago accounts. They sent me the notes a week ahead and I turned them into something a room can actually listen to. Two of the accounts placed orders before the fourth pour.

G mercantile 2 — A measure is a measure.

G mercantile 3 — Forty seated, lamps down.

G mercantile 4 — Number three, the one that turns the room.

G mercantile 5 — Straightening the line out of habit.

G mercantile 6 — The part where I talk for nine minutes.

G mercantile 7 — The back bar does the art direction.

G mercantile 8 — Label turned away until the reveal.

G mercantile 9 — Last glass, half past midnight.

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