Silver Line EV, showroom opening

One car on a plinth, four hundred guests, and a spec sheet I had to know cold.

Launches

Client
Silver Line
Where
Chicago, River North
When
February 2026
Booked for
Product launch, one night

An electric sedan launch in a glass showroom, doors at seven. I learned the range figures, the charging curve and the two questions everyone asks before anyone arrived, and by nine I was answering them without looking anything up. Three of the night's test drives were booked at the welcome desk.

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The room at its fullest, just after eight.
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Opening the door is half the job.
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The charging cable question, asked forty times.
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Welcome desk, where the test drives got booked.
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The street reflected in the glass.
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Talking a guest through the dash.
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Watching the room from the turntable edge.
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The fob, which weighs less than people expect.
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