Housewares week, stand 412

A demo I ran forty times a day until buyers started quoting it back.

Expos

Client
Brightwell
Where
Chicago, stand 412
When
March 2025
Booked for
Five day trade stand

Five days on a housewares stand demonstrating a single countertop product to trade buyers. I learned the failure modes as well as the features, which is the difference between a demo and a sale, and the brand took my notes into their retail training deck.

G housewares 1
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The aisle, which never quieted down.
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The demo, roughly its hundredth run.
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Orange back wall, unavoidable.
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Two buyers from a Midwest chain.
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The lid lift, which is the whole sell.
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Ten seconds between visitors.
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Brochures, still warm from the printer.
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Straightening up on the last night.
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