Halo Seltzer, festival tent

A brand tent in a field, three days, and a lot of walking.

Launches

Client
Halo Seltzer
Where
Chicago, Grant Park
When
August 2025
Booked for
Three day activation

Festival activation in August heat: sampling, a queue that never emptied, and a coral tent you could see from the main stage. I worked the grass as much as the counter, which is where the sampling numbers came from.

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The queue, which was the whole weekend.
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Cold can, warm night.
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Friday, somewhere near eleven.
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Sampling happens on the grass, not the counter.
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The coral you could see from the main stage.
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Opening one for a photograph.
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Pointing people in, all weekend.
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End of the last night.
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