Fielder's Coffee, in-store

A half day in a neighborhood shop for a brand that wanted the real one.

Campaigns

Client
Fielder's Coffee
Where
Chicago, Pilsen
When
December 2024
Booked for
Half day campaign

Fielder's shot their winter in-store set on a Tuesday afternoon in an actual shop with actual customers. Nothing was closed off. The best frame is one where a stranger walks past the window and neither of us flinched.

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Marisol, who actually works there.
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The shop, not closed off.
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Hands, table, cup. The product shot.
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Window light at half past two.
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Through the glass, walking out.
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Waiting, which is most of a shoot.
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The handover, take nine.
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Corner table, end of the day.
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