Aster Botanics, counter launch

A beauty hall counter, a new serum, and six hundred wrists.

Launches

Client
Aster Botanics
Where
Chicago, Michigan Avenue
When
November 2025
Booked for
Three day counter launch

Three days launching a serum on a department store counter. The brief was one drop on the wrist and thirty seconds of why. I read the ingredient deck the night before so the thirty seconds were true, and we cleared the launch stock by the second afternoon.

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One drop, thirty seconds.
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Saturday, about two.
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The bottle that sold out first.
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Resetting the row between customers.
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The question is always about the smell.
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Backlit shelf, good light, no effort.
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Handing it over.
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Badge on, day three.
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